It all started in the mid-1930s in the USA. At the time, Vogue magazine published a revolutionary collection of denim jeans Lady Levi’s in an article about vacation at a ranch. It was more than brave; even simple pants were deemed socially unacceptable for women at the time. Denim was even considered a fabric for sewing workman’s clothes for men. And only in 1981, when a new 501 model jeans for ladies was introduced to public, the soft high rise jeans became extremely popular. That’s how the history of “mom jeans” started. The term “mom jeans” appeared in conversational speech among American youth even later, in the mid-1990s. But mom jeans are still universally popular today! The secret of their success is in a very comfortable fit – high rise, loose fit in the hip area and slightly tapered from the knee down.